Alexey Shlykov

(About me)


(What I believe)

I believe good design starts with curiosity. The best solutions rarely come from staying within the boundaries of a single discipline. Some of the most valuable ideas emerge when product, technology, business, culture and entirely unrelated worlds begin to overlap.

I don't see design as a standalone profession. I see it as a way of thinking — observing patterns, simplifying complexity and creating meaningful connections.

I also believe not everything needs to become a polished product to be worthwhile. Experiments, unfinished ideas and side projects are often where the most interesting things begin.

Building, exploring and staying curious are just as important to me as shipping products.

(01)

1inch dApp redesign

(1inch Limited)

(2024 — 2026)

The 1inch rebrand introduced a new visual language built around bold typography, expressive colors and a more distinctive, playful character. It moved the brand away from the conventional visual codes of Web3 towards something more confident, recognizable and human.

We brought this language into the product, translating the new identity into a coherent interface system rather than simply applying a new visual layer. Typography, color, iconography and interaction patterns became part of the same design language across the entire dApp.

At the same time, we radically simplified Swap — the core 1inch product. We stripped the interface down to its essentials, making the primary flow as simple and focused as possible.

Swap landing page with the headline “Swap tokens at the best rates”

With the redesign, the landing page of our core product, swap, became the main entry point to the 1inch dApp. It gives new users context about 1inch, its key benefits and other products, while keeping the swap form just one step away for returning users.

Token picker with the user’s tokens first

We removed unnecessary settings and controls from the swap form, leaving the focus on the tokens and amounts. The result is a cleaner core flow, with advanced functionality available only when needed.

The token picker puts users’ own assets first and organizes the wider token list into clear categories, making both quick selection and exploration easier.

Limit orders with a chart and the order form

After the redesign, we separated trading products by audience: Swap for everyday users and Terminal for professional traders. Limit Orders initially became part of the Terminal, but its CEX-like interface proved too unfamiliar for 1inch’s core audience, who were used to a simpler, swap-like experience.

We brought Limit Orders back into the main interface, keeping the familiar interaction model while rethinking the navigation and flow to fit the new product structure.

Swap, token picker and limit order on mobile

We redesigned the core flows for mobile, creating a more complete and consistent experience across the dApp. The goal was to make the mobile version feel like a fully considered product, rather than an adaptation of the desktop interface.

Swap landing page
1inch Portfolio landing page
1inch Wallet landing page
1inch Card landing page

The redesign extended across the entire web experience. We reworked the app structure and navigation to make the growing ecosystem of products clearer and easier to explore.

Each product also received a new landing page — with its own character, while remaining part of one consistent 1inch visual system.

Smile
Skull
Pen
Eyes
Ghost
Focus
Search
Lock
Note
Account box with balance and assets
Connect wallet dialog
Transaction status widgets

The new structure and design language gave us a flexible foundation for growth — making it easier to evolve existing products, introduce new ones and scale the 1inch ecosystem while keeping the experience clear and consistent.

(02)

Ratings & Reviews unification

(Avito)

(2023 — 2024)

Reviews and ratings at Avito exist across very different products — from goods and services to hotels and vehicles. Over time, similar use cases evolved into different interfaces, patterns and flows.

Our goal was to make this experience more consistent and scalable: unify how ratings and reviews are created, displayed and understood, while keeping enough flexibility for different product scenarios.

We rebuilt the review flow around a set of reusable screens and content blocks. Instead of designing each new scenario from scratch, teams could combine them to quickly create flows for different products and contexts.

Review flow screens: outcome, rating, photos, text and the deal being reviewed
Layout grid for screens under 1366 px
Spacing rules for form fields

We redesigned review snippets as a flexible component that could adapt to different types of content while keeping the same hierarchy and interaction patterns across Avito.

Review snippet on desktop and mobile
Review snippet states: pending publication and a review that can’t be restored

Rating is one of the smallest elements in the interface, but one of the most important trust signals. We explored how much information users actually need, tested different representations and rebuilt rating snippets to work consistently across surfaces.

The shared foundation made it easier to extend reviews into new product areas. When reviews were introduced for hotels, we could build on existing patterns instead of creating another isolated experience.

Hotel page, review tags and hotel rating breakdown

We also explored new ways of consuming reviews. For Services, LLM-generated summaries help users understand recurring themes across multiple reviews without reading each one individually.

Service reviews with rating breakdown and highlighted themes

What started as a series of improvements gradually became a shared language for ratings and reviews across Avito. Reusable patterns made existing experiences more consistent and gave teams a clearer foundation for introducing new scenarios without reinventing the same interactions.

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Made by Alexey Shlykov © 2026